Are You Tracking Your Email Marketing List?

A message marketing list is one of the most important resources any small business owner has. Often times this is your customer base. This is where your sales are from and who is following you on social media sites and exactly who you write to when you are creating content. But many small business owners disregard the health of this list and as a result are not performing at remarkable levels.

Before you send another email, newsletter or deliver to your list I suggest you do a few quick calculations. A lot of email marketing programs will do this for you automatically, but if never here is what you need to find:

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What is your list size?

The size of your current list is not the issue. You should be doing these checks at least once every thirty days whether you have 10 people or 100, 000 people today on your list. Know the size from check to check so its possible to determine it has grown and how much.

What is your unsubscribe level?

This is how many people have opted-out. People will opt-out of your respective list and this is not necessary a bad thing. It happens for assorted reasons including they are no longer interested, they are cutting down on your mailbox in their inbox or they have changed email addresses.

What is the opt-in number?

How many people have opted-in since you last tested. This is how much your list has grown. If you don’t have anyone innovative signing up then you might want to work on driving more people to your web blog using great content and social media or JV Mates.

What is your Spam rate?

This is how many people have reported your own personal emails as spam. This is a bad thing. If they shouldn’t want your content then you need to make it easy to opt-out within your email list. If they mark you as spam normally enough then you can either get the list suspended or often be banned from your email marketing program. This is a very serious problem which can result in loss of all or part of your email marketing list.

What is their open rate?

This is how many people are opening your emails. Should the number is small this can indicate your list can be sick or at the very least uninterested in what you have to say. You must work on engaging your list so they will want to open actually offering. You can improve your open rate by offering great material without sales. The more you sell to a list small your open rate will be.

What is your click-through pace?

This is the number of people who click on a link in your email. This really is back to your blog, a page on your website or an offer at a JV Partner. This will typically be a percentage of your checklist. MailChimp suggest that normal rates are between 1 that will 6% depending on the industry. This number is one of the best options of engagement in your list. If people are not pressing the links you are providing especially if it is linked to your blog or simply other non-sales content then you need to work on building record engagement.

What is your bounce rate?

This is the number of emails that are bounced or have not been delivered by servers. This will likely happen for a few different reasons including a closed or 100 % email account or invalid email addresses. Keep an eye on the following number as they can negatively impact your list sending rate. If you have a very high number of bounces over time this can signify that you have a sick list.

Bringing it all together

Because you have gathered the data lets bring it together and make feel of it. I would suggest you create a spreadsheet with the above facts as well as the percent of list growth. Excel is one straightforward way to do this as you can enter the formulas and it have it body the percent’s for you. Excel can also take the data and create graphs for a picture of your list over time.